The days of screaming your message to your customers and expecting them to respond favorably are over.
Let's face it - marketing has changed! That's great news to some companies yet horrible news to others.
The days of screaming your message to your customers and expecting them to respond favorable are over. Let's take a look at the issue from our customers perspective:
"Why should I give up my most important asset - my time - to listen to a message from a company I may of never heard of selling products I don't really care to know about?"
Now, still in this customer's shoes, what is your response to this question after you've subconsciously asked it for the 2000th time today?
Marketers typical answer is, "Since the customer is tuning us out, let's find better ways to interrupt him. Let's make it bigger, brighter, and louder!"
Is this really how you want to sell your product or service to your customers?
Rule #1: Respect your customer's time. When they give it to you willingly, they will happily buy your products and services.
"But how can I do this?"
By using techniques such as "permission marketing", "word of mouth", and "social marketing."
That's what the Tim Ivey Company is all about. Teaching our clients how to market cheaper and much more effectively.
Hungry for more? Give us a call! Let us give you a free assessment of how your business looks to consumers.